Overview This case study explores a multi-channel healthcare marketing campaign aimed at increasing product awareness and lead generation among healthcare professionals (HCPs) across East India.…

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Understanding the Urgency of AMR Antimicrobial Resistance (AMR) poses a growing global threat to public health. It refers to the ability of microorganisms—such as bacteria,…

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Overview This case study highlights a strategic collaboration between a global healthcare company and a medical learning platform to drive awareness and engagement among healthcare…

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Overview A nationwide digital engagement campaign was executed from July to September 2024 via a leading medical learning platform. The objective was to boost awareness,…

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