Overview
In a strategic effort to enhance awareness and engagement among healthcare professionals (HCPs), a leading non-sedating antihistamine brand executed a nationwide digital campaign across India. The initiative aimed to educate doctors about a clinically proven 180mg formulation designed to relieve symptoms of allergic rhinitis and urticaria – offering fast, non-drowsy, multi-symptom relief with zero cognitive interference.
Objective
- Increase brand visibility and top-of-mind recall among HCPs.
- Promote product efficacy through targeted digital messaging.
- Drive meaningful engagement via clicks and interactions Through the Hidoc App/Web.
Methodology
The campaign was deployed over a 3-month period (April–July 2025) through Hidoc App/Web used widely by doctors in India. A new banner ad was released each week to maintain content freshness and relevance.
Key highlights of the approach:
- No reliance on SMS or WhatsApp – only in-app and web platform promotions.
- Messaging was centered on the product’s proven formulation and its benefits.
- Real-time tracking of metrics such as impressions, clicks, reach, and click-through rate (CTR).
Performance Metrics
| Metric | Value |
|---|---|
| Doctors Reached | 120,000+ |
| Impressions | 2.23 million |
| Clicks | 100,620 |
| Average CTR | 5% |
State-wise performance:
- Maharashtra – 24% of impressions
- Andhra Pradesh – 19% of impressions
- Tamil Nadu – 14% of impressions
The final week of the campaign saw a CTR peak at 6%, reflecting increasing interest and recall over time.
Audience Breakdown
The campaign effectively reached a diverse set of medical professionals, including:
- General Physicians
- Consulting Physicians
- ENT Specialists
- Chest Physicians
This ensured broad-based exposure across key specializations relevant to allergy treatment.
Conclusion
This digital awareness campaign successfully met its core objectives by leveraging targeted, high-frequency content within a trusted healthcare platform. The strong engagement numbers – particularly the high CTR – underscore the campaign’s effectiveness and resonance among the medical audience.
The results highlight the power of data-driven HCP marketing and reinforce the role of specialized platforms in achieving meaningful reach and recall within a regulated, professional ecosystem.
