Case Study: Vaccine Awareness & Lead Generation Among HCPs

Hidoc Team
Case Study: Vaccine Awareness & Lead Generation Among HCPs

Overview

A vaccine manufacturer aimed to increase awareness and generate leads among Indian healthcare professionals (HCPs) for a preventive vaccine. Target specialties included physicians, dermatologists, endocrinologists, and others.

Objectives

  • Educate HCPs about disease severity and vaccine efficacy.
  • Capture verified leads likely to recommend the vaccine.

Strategy

  • Ran a 6-month (Feb–Jul 2023) omnichannel campaign: app, web, email, SMS, WhatsApp, tele-calls.
  • Pre-survey measured awareness and informed messaging.
  • Leads collected via landing pages, then tele-verified.

Results

  • Reach: 206K HCPs
  • Impressions: 2.45M
  • Clicks: 195K (CTR ~8%)
  • Verified leads: 707
  • 72% of surveyed HCPs believed the vaccine reduces disease risk.

Insights

  • Omnichannel and specialty targeting drove strong awareness and CTR.
  • Conversion to verified leads (<1%) lagged behind clicks, suggesting a need for funnel optimization.

Recommendations

  • Simplify lead forms and follow-ups to improve conversion.
  • Personalize content by specialty and region.
  • Track downstream impact (recommendations, vaccinations).

Conclusion
The initiative effectively built awareness and engagement but needs stronger conversion tactics and outcome tracking to maximize ROI.

Hidoc Team
Young, dynamic, and results-driven — the Hidoc marketing team has successfully executed over 10,000 campaigns across digital platforms. Fueled by creativity and data, we craft impactful strategies that drive engagement, growth, and real results. Innovation is our mindset; excellence is our standard

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