Pharma Marketing
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Driving Awareness and Engagement on Transthyretin Amyloid Cardiomyopathy (ATTR-CM): A Case Study on a Digital Medical Learning Campaign
Introduction Transthyretin Amyloid Cardiomyopathy (ATTR-CM) is a progressive and life-threatening form of cardiomyopathy often underdiagnosed due to its nonspecific presentation. With advances…
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Case Study: Digital Survey Campaign on Sepsis Awareness Among Indian Healthcare Professionals
Overview In observance of World Sepsis Day 2024, a nationwide digital survey initiative was launched to assess awareness, diagnostic challenges, and clinical…
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Case Study: High-Impact Omnichannel Digital Campaign Targeting General Physicians in India
Introduction In today’s healthcare landscape, digital marketing has emerged as a powerful tool for engaging healthcare professionals (HCPs) at scale. A recent…
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Leveraging Programmatic Strategies for High-Impact Doctor Engagement
Introduction In today’s digital-first healthcare environment, pharmaceutical companies increasingly rely on data-driven strategies to reach medical professionals effectively. A recent campaign executed…
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From Message to Medicine: Engaging Doctors Digitally for Better Patient Outcomes
Introduction In a healthcare landscape where patient adherence remains one of the most critical yet challenging aspects of chronic disease management, an…
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