Brand Marketing
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Swipe. Click. Prescribe. The Digital Rebirth of a Pharma Pioneer
Introduction In an era where digital transformation is no longer optional, legacy pharmaceutical brands are increasingly investing in integrated marketing to stay…
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Case Study: Legacy Respiratory Brand Marketing Campaign
About the Product This legacy respiratory brand combines Beclomethasone (ICS) and Levosalbutamol (SABA) to offer both immediate asthma relief and long-term inflammation…
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Driving Awareness and Engagement on Transthyretin Amyloid Cardiomyopathy (ATTR-CM): A Case Study on a Digital Medical Learning Campaign
Introduction Transthyretin Amyloid Cardiomyopathy (ATTR-CM) is a progressive and life-threatening form of cardiomyopathy often underdiagnosed due to its nonspecific presentation. With advances…
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Case Study: Digital Survey Campaign on Sepsis Awareness Among Indian Healthcare Professionals
Overview In observance of World Sepsis Day 2024, a nationwide digital survey initiative was launched to assess awareness, diagnostic challenges, and clinical…
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Case Study: High-Impact Omnichannel Digital Campaign Targeting General Physicians in India
Introduction In today’s healthcare landscape, digital marketing has emerged as a powerful tool for engaging healthcare professionals (HCPs) at scale. A recent…
