Reach
-
Driving Awareness on Iron Deficiency Among Gynecologists: A Case Study of a Targeted Video Marketing Campaign
Introduction Iron deficiency is a significant healthcare concern, contributing to fatigue, hematinic discomfort, complications during pregnancy, and impaired cardiovascular health. A scientifically…
-
Enhancing Awareness of a Cardiovascular Therapy: A Case Study from East India
Overview This case study explores a multi-channel healthcare marketing campaign aimed at increasing product awareness and lead generation among healthcare professionals (HCPs)…
-
Driving Impactful Engagement on Antimicrobial Resistance (AMR) through Omni-Channel Strategies
Understanding the Urgency of AMR Antimicrobial Resistance (AMR) poses a growing global threat to public health. It refers to the ability of…
-
Case Study: Enhancing HCP Engagement Through Expert-Led Webinars
Overview This case study highlights a strategic collaboration between a global healthcare company and a medical learning platform to drive awareness and…
-
Case Study: Elevating Doctor Engagement through Strategic Digital Campaigns
Overview A nationwide digital engagement campaign was executed from July to September 2024 via a leading medical learning platform. The objective was…
