Background

A medical aesthetics company launched an Instagram campaign to promote injectables and body-contouring treatments. The goal was to raise awareness, engage users, and achieve a 2% click-through rate (CTR).

Strategy

• Content Calendar: Three posts per week, including static visuals, GIFs, videos, and polls.
• Creative Design: Consistent, science-based visuals aligned with aesthetic themes.
• Hashtags: Balanced between broad and niche categories for discoverability.
• Engagement Tools: Polls, prompts, and strong calls to action.

Results

• Followers: 583
• Views: 3,903
• Engagements: 237
• CTR: 6.07% (target 2%)
• Engagement-to-Followers Ratio: ~40%

Insights

• Diverse content and consistent posting drove strong engagement.
• High CTR showed relevance and audience alignment despite a small follower base.
• Results highlight the value of interactivity and clear CTAs.

Recommendations

• Expand reach via paid ads or influencer tie-ups.
• Track full funnel metrics beyond CTR (e.g. consultations booked).
• Repurpose content across formats (stories, reels, carousels).
• Integrate with other channels for broader impact.

Conclusion

A focused Instagram strategy with engaging formats and CTAs exceeded expectations, proving effective in driving awareness and interaction for aesthetic treatments.