Background
A medical aesthetics company launched an Instagram campaign to promote injectables and body-contouring treatments. The goal was to raise awareness, engage users, and achieve a 2% click-through rate (CTR).
Strategy
- Content Calendar: Three posts per week, including static visuals, GIFs, videos, and polls.
- Creative Design: Consistent, science-based visuals aligned with aesthetic themes.
- Hashtags: Balanced between broad and niche categories for discoverability.
- Engagement Tools: Polls, prompts, and strong calls to action.
Results
- Followers: 583
- Views: 3,903
- Engagements: 237
- CTR: 6.07% (target 2%)
- Engagement-to-Followers Ratio: ~40%
Insights
- Diverse content and consistent posting drove strong engagement.
- High CTR showed relevance and audience alignment despite a small follower base.
- Results highlight the value of interactivity and clear CTAs.
Recommendations
- Expand reach via paid ads or influencer tie-ups.
- Track full funnel metrics beyond CTR (e.g. consultations booked).
- Repurpose content across formats (stories, reels, carousels).
- Integrate with other channels for broader impact.
Conclusion
A focused Instagram strategy with engaging formats and CTAs exceeded expectations, proving effective in driving awareness and interaction for aesthetic treatments.