Background
Patient adherence to prescribed treatments is a critical factor in achieving positive health outcomes. To address this, a digital campaign was launched to provide healthcare professionals with tools and strategies to improve patient adherence.
Objective
The campaign aimed to:
- Educate healthcare professionals about the importance of patient adherence.
- Provide evidence-based, behavioral interventions to support healthcare providers in guiding patients toward positive health behaviors.
- Foster stronger relationships with healthcare professionals and encourage continuous engagement.
Strategy
An omni-channel approach was employed, utilizing:
- Educational content delivered through a medical learning platform.
- Outreach through WhatsApp, SMS, and email to ensure consistent engagement.
- Targeted content delivery to healthcare professionals across India to maximize relevance.
Results
- Reach: 997,445 healthcare professionals.
- Impressions: 3,526,263.
- Total Clicks: 269,068.
- Click-Through Rate (CTR): 8%.
- Unique Clicks: 206,057.
- Top-performing regions: Delhi, Uttar Pradesh, and Maharashtra.
Conclusion
The campaign effectively increased awareness of patient adherence among healthcare professionals, demonstrating the power of digital engagement in promoting medical education and best practices.